Coca-Cola will soon discontinue around 200 drinks brands. These are brands that account for only about 1% of the company’s profits.
Coca-Cola has decided to discontinue certain brands so it can make sure drinks with the strongest potential to grow their consumer bases, increase frequency, and drive system margins.
Coca-Cola’s revenues are dominated by its biggest brands, such as Coke, Sprite, and Fanta.
Since June, the company said it will scrap drinks such as Tab, Zico, and Odwalla.
The drinks giant didn’t name the brands that it would scrap, but it would likely remove more brands from its “hydration” category, which includes brands like Dasani, Powerade, and Smart Water.
Net revenues in the quarter to September declined 9% to $8.7 billion because of a drop in restaurant dining.
Sales had improved on the previous quarter, the company said, but at a slower rate.
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